Brera Design District
The district around the Brera Fine Arts Academy and the Pinacoteca di Brera (Brera Art Gallery), was once Milan’s artists’ quarter. There is still a number of private galleries in Via Brera, Via del Carmine and Via Solferino. The Brera Design District reaches its maximum public visibility during the Furniture Show and Fuorisalone.
Brera Design District is a brand. It is a territorial marketing strategy which, by means of a dedicated communications plan, aims to promote excellence and to develop business and real estate in the area, enhancing the district’s cultural supply and appeal, and bringing together tradition and innovation in the global design field.
The project involves both brands and professionals already present in Brera and temporary investors, sponsors and exhibitors who find the district’s unique and evocative locations to be an ideal showcase.
During Design Week or Fuorisalone, the 5 Vie District, near Piazza Cordusio in Milan, is brought to new life by design shows featuring one-of-a-kind pieces, art design, and crossover creativity amongst the various arts, embracing experimentation and innovation.
Every April the area around Via Tortona, Milan, becomes an important focus of Design Week and Fuorisalone. Historically, it was Milan’s factory district, but the economic crisis in the 1960s left most of the buildings derelict. Today, many of them have been refurbished, and the area has long been important for the fashion industry, with model agencies and photographic studios. During Fuorisalone, these venues are transformed into exhibition spaces, used to present the latest design innovations.
