Discover Milan’s fashion industry in a district that is right at the heart of contemporary fashion design
Do you want to discover more about the fashion business? A Friend in Milan can take you to the areas brimming with design offices, model agencies, showrooms, fashion museums, and the cafés frequented by the people in this business, as part of a fascinating Milan walking tour.
Armani Silos had a pivotal effect in changing the face of the Via Tortona/Via Bergognone area, which has become a concentrated powerhouse of design. The area has a lot to offer, with fashion photography studios, model agencies, art and culture museum MUDEC, and some of Milan’s trendiest restaurants and bars.
In another district of Milan, Via Mecenate, Gucci has refurbished an industrial district to create its new headquarters. With spaces for showrooms, fashion shows, design and marketing offices, this is a fascinating site for getting a first-hand view of the fashion business.
The Gucci hub is a location of dynamism and circulation of ideas, for about 400 persons, based on the campus concept. Every area is different, personalized in design masterminded by the Milanese architecture firm Piuarch, with Francesco Fresa, Germán Fuenmayor, Gino Garbellini, Monica Tricario, in cooperation with the Gucci technical team.
Palazzo Morando Attendolo Bolognini
The museum at Palazzo Morando, titled “Raccolte Storiche Palazzo Morando Costume Moda Immagine”, dedicated to classical and historical fashion, is in the Quadrilatero d’Oro, Milan’s top fashion district. It focuses on pre-20th-century clothes and accessories. It also often hosts personal exhibitions by the major international fashion designers.
Fondazione Prada, Milan
Fondazione Prada has nothing to do with fashion, but it is one of the most exciting industrial refurbishments ever seen in Milan, and it presents thought-provoking exhibitions of contemporary art. If you like modern art, you’ll love Fondazione Prada. If you don’t, you’ll find the architecture dramatic and original. A Friend in Milan can take you to this location well outside central Milan.